'Poker Pro' Named Official Magazine of the paddypowerpoker.com Irish Open

by Poker Media Consulting

/ Ireland / 2010-01-14 (GlobalGamingPR) - Industry-Leading Magazine Teams Up With Europe’s Oldest Poker Tournament

Delray Beach, Florida: January 13, 2010 -- Poker Pro Europe has been named the official magazine of this year’s paddypowerpoker.com Irish Open in Dublin and plans a huge presence at the April event, one of the most anticipated poker tournaments on the yearly schedule.

The paddypowerpoker.com Irish Open is Europe’s longest-running major tournament and Poker Pro Europe (pokerproeurope.co.uk ) is the acknowledged leader in poker publishing, so the match looks like a winner.

“With Poker Pro Europe’s ability to drive traffic to major events, both online and live, we expect that the Open will be special in 2010,” said John “Johnny Quads” Wenzel, PP Europe editor-in-chief. “This is a match made in heaven and it is going to be huge!”

The big event is sponsored by paddypowerpoker.com and will be held at the Burlington Hotel on 2-5 April. In addition to the €3,200+€300 main event, there will be a super satellite on 1 April, a pot-limit Omaha championship on 3-4 April, a ladies’ event, a €1,500 no-limit hold’em freezeout and a scalps event; something for everyone.

The partnership gives the magazine exclusive rights to distribute magazines at the event and exclusive coverage of the festival. In addition, the new paddypowerpoker.com Irish Open champion will be the magazine’s cover story in the month following the festival.

Poker Pro Europe plans to print thousands of extra copies exclusively for the paddypowerpoker.com Irish Open and the magazine’s promotional models will ensure that everyone at the venue gets a copy. The magazine’s display at the Burlington is expected to be “autograph central” and the event will be actively promoted on pokerproeurope.co.uk.

“The paddypowerpoker.com Irish Open is known for good times, fun poker and big money. Last year’s prize pool was more than €2 million,” Wenzel said. “All that and the fun of Dublin too. We can’t wait to be a part of it this year.”

Category: PR firm / Contracts