Italy’s Casino di Venezia is fourth European casino to sign agreement for IGT’s sbX™ Experience Management Solution

by IGT

Reno / United States / 2010-02-22 (GlobalGamingPR) - IGT continues to demonstrate value of property-wide operator flexibility and ultimate player choice

(HOOFDDORP, The Netherlands – February 17, 2010) -- International Game Technology announced today Italy’s Casino di Venezia is the latest European casino to agree to install its sbX™ Experience Management system. Casino di Venezia will implement the sbX™ Floor Manager, sbX™ Analytics and sbX™ Media Manager modules of the industry’s leading server-based gaming solution, along with 100 new AVP® slot machines and IGT Casinolink® Bonusing functionality.

“We have always been extremely satisfied with the performance of our IGT premium and standard products and we believe sbX™ will be no exception. We are going to configure our new sbX™ managed floor in the most prominent position of our popular new area in order to optimise our slots operations,” said Carlo Pagan, Casino di Venezia’s Chief Executive Officer.

“Casino di Venezia plans to implement sbX™ in combination with a powerful strategy that IGT terms Bettor Banked,” explained Ali Civile, Sales Director for IGT Europe. “Our numerous banking concepts are based upon some of the top-performing game themes of all time. They are also a means for operators to target each of their specific customer demographics by appealing to their personal game play preferences with configuration settings to suit.”

sbX™ Floor Manager, provides access to the industry’s largest server-based game library of more than 100 international themes, which affords operators the control to dynamically manage their slot floors.

sbX™ Analytics will provide the Casino di Venezia team with tailored performance data to confidently make the right slot management decisions.

sbX™ Media Manager and IGT Casinolink® Bonusing, together, will allow Casino di Venezia to implement improved player communications, as well as system-driven rewards, to improve customer satisfaction and play.

“An integrated sbX™ and IGT Casinolink® suite is a very powerful solution, and we know Casino di Venezia has the right team in place to maximize its full potential,” said Civile.

Casino di Venezia operates two casinos in the famous Italian canal city, one of which is located on Venice’s Grand Canal and is among the oldest in the world with origins dating back to circa 1638. IGT’s successful premium products make up 20 percent of the floor at both Casino di Venezia locations, which also have approximately 60 percent IGT machines in total.

International Game Technology (www.IGT.com) is a global company specializing in the design, development, manufacturing, distribution and sales of computerized gaming machines and systems products.


Category: casino / Contracts